Social media and digital marketing have tremendously changed the relationship between corporations, brands and their audiences. Communication strategies have to be multi-directional, with a strong focus on multi-canal. Being social is much more than opening a Facebook page or a Twitter account: it requires a global vision, and a strong commitment and a focus on consistency on multiple channels. Social ads are part of this vision.
This training program aims at developing top managers awareness, knowledge and vision on all topics related to digital marketing social media from organization challenges to budget, including process management, efficiency measurement and ramping-up.
What digital marketing and social media have changed in corporate communication, for B2B and B2C companies: e-reputation, customer relation, lead generation, crisis management, etc.
Case studies from companies involved in the same domain.
Organisational impact: how do you manage digital marketing? Who shoud manage social media? What about resources, budgets? For what kind of outcome?
The management role in this challenge.
Top management, general management, HR team, communication directors, marketing directors, presidents, CEOs, C-level managers, partners
From 2 hours to half a day on site