Social media and digital marketing have tremendously changed the relationship between corporations, brands and their audiences. Communication strategies have to be multi-directional, with a strong focus on multi-canal. Being social is much more than opening a Facebook page or a Twitter account: it requires a global vision, and a strong commitment and a focus on consistency on multiple channels. Social ads are part of this vision.
This training program aims at mastering all kind of social media campaign, on platforms like Facebook, LinkedIn, Twitter and YouTube, to maximize your audience on these spaces, and increase your awareness.
Overview of social media advertising platforms, both in B2B and B2C : Facebook, Twitter, LinkedIn, YouTube.
Campaign creation and management
Reporting and performance enhancement
Web marketing, marketing manager, ads manager, product manager, community manager, social media manager
Half-day on site