Fake News- Virtual War has been Declared

Translated from initial publication by Valentin Croizard February 9th, 2017 in Autre, Marketing digital

At a time when Trump, Le Pen or other Zemmour puke on media (while relaying strange statements themselves), the leaders of the sector are obliged to react. The accusations against them accumulate and they continue to get in trouble, including on social networks. Populism: is it in style or a reality? It’s essential to ask the right questions. And, of course, to give right answers.

trump fakenews

“An ‘extremely credible source’ has called my office and told me that ‪@BarackObama‘s birth certificate is a fraud.”

The emergence of these, that we call fake-news, has grown especially during the election period. Is this the sound of the end of classic media? I don’t believe so. The weapons to counter these virulent positions are finally coming out of the factory (or almost).

A Warning from Google’s side at the end of 2016

Nathan Johns (Search Quality Analyst at Google) warned the webmasters, last December, regarding the emergence and abundance of integrated links turning towards websites that reveal themselves as fake-news.

nathan johns fakenews tweet

“Hot take: if you’re going to report/complain about fake news, maybe think twice about those taboola/outbrain links on your site?”

The notion of complicity in the propagation of fake information may henceforth, be a part of the American giant’s listing criteria. Offenders may thus be caught up in what looks like a real witch hunt. He is leaving the viability and attractiveness of the search engine (and the made-up websites). The same title of a newspaper, a thread or the reach, the information offered on Google must be exact. No one can imagine finding rice in a packet of pasta, it will be the same for information. Let’s return to Gorafi , what is Gorafi ? And leave him be.

Let’s not forget the very recent announcement of Google’s launch of CrossCheck next  February 27th. This new tool is based on the collaboration between partners and internet users, aiming to “identify and verify the content circulating online, whether its photos, videos, comments, or news sites”. We can count practically 20 media houses on Google’s side in this grand crusade.

médias cross check

Facebook Continues the Initiative

In this chilly beginning of February, the anti-fake-news measures warm the media horizon. It’s now Facebook’s turn and that of the 8 big French media houses to put their best foot forward. Social media networks will therefore, in collaboration with AFP, BFMTV, Le Monde, 20 Minutes, France Télévision, L’Express, France Médias Monde et Libération, attempt to stop the propagation of the fake-news virus. The announcement was made this Monday, February 6th without any doubt, a stance taken following the many media debacles very often spread (if it’s not consistent) by social media networks.

The device launched by Facebook and its new “partners” is similar to this one implemented across the Atlantic. In effect, in the image of what was done by Facebook, ABC News, AP, FactCheck.org, Snopes et PolitiFact, the goal is to propose a new possibility to alert users. In collaboration and necessarily, the uphill validation of at least two of the signatories, the content offered on the network may be disguised mentioning the potential inaccuracy (so as not to mention lies) of current information. And to hit the nail on the head, all users sharing this inaccurate content would automatically be alerted with the help of an additional window.

facebook fake news alert

A first attempt was launched on the French side must still prove itself. The elections will in a way be a test to pass the next level of this commendable effort. So take a number, the expectations are heavy. The mission of this anti counterfeit media brigade will get people talking. Promise.


Tendayi Chirawu

Community Manager

We are from together

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